PORTFOLIO

Karla C. Hernandez

Passionate and driven, I am a creative strategist and a natural leader, specializing in the realm of travel and lifestyle clients within the social media world. Bilingual and culturally versatile, I thrive on bridging connections and crafting compelling narratives. With a keen eye for visual storytelling, I indulge in photography and video editing, channeling my wanderlust into captivating content. Keeping abreast of trends and armed with impeccable negotiation prowess, I navigate the digital landscape with finesse, ensuring impactful yet profitable results and lasting partnerships.

Senior Digital Manager

Senior Digital Manager

TURNER PR

I strategize and oversee influencer and social media campaigns from start to finish, leveraging advanced tools like Creator IQ and Sprout Social for travel and lifestyle clients such as Travel Wisconsin, Discover South Carolina, Tourism Australia, Hydro Flask, Osprey Packs, Xanterra Travel Collection, The Ritz-Carlton Sarasota, and many others. My efforts have earned 3+ HSMAI awards for tourism industry clients, with 100% of influencer campaigns under my strategy and management exceeding industry-average engagement rates. I lead teams of 3-4 account executives and coordinators per client, ensuring flawless execution of influencer campaigns while serving as the primary client-facing contact. Additionally, I manage all aspects of paid social initiatives, from strategy development and content creation to precise targeting and implementation, consistently delivering results that exceed goals. As an industry expert, I develop and deliver webinars for clients, client partners, and internal agency teams, sharing valuable insights and best practices. I also lead the agency’s social committee, conducting monthly meetings and brainstorming sessions to enhance the effectiveness of our teams’ and clients’ social media platforms.

July 2021-PRESENT

brands I've Worked with

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brands I've Worked with ⋆

I've had the pleasure of working with the brands below, providing a range of digital services. These include full social media management, strategic planning, content creation, and end-to-end influencer campaign development.

TRAVEL BRANDS

hospitality brands

FOOD/BEVERAGE & lifestyle brands

Content Creator Campaigns

Content Creator Campaigns

I’ve successfully managed over 100 influencer campaigns across diverse industries, including travel, hospitality, F&B, and CPG. Many of these campaigns have earned awards, and every campaign I’ve executed end-to-end—from strategy to reporting—has surpassed its initial KPI goals.

See examples of previous partners below.

  • Brittany Broski

    @brittany_broski

  • Shawn Johnson

    @shawnjohnson

  • Priyanka Chopra

    @priyankachopra

  • Chelsea White

    @chelsweets

  • Tieghan Gerard

    @halfbakedharvest

  • Abbie Herbert

    @abbieherbert_

  • Taylor Lautner

    @taylautner

  • Julia Thompson

    @juliiathompson

  • Thomas Duke

    @steppingthroughfilm

  • Shane and Hannah Burcaw

    @squirmyandgrubs

  • Trazia Rae

    @traziarae

  • Many more!

    Happy to discuss further on a call.

Other Skills

photography/content creation & video editing

For the past 12 years, I’ve pursued content creation as a passion, capturing life’s most special moments through photography and videography—from maternity shoots to weddings—and diving into creative projects like food and product content. I also specialize in editing using Adobe Suite, bringing stories to life with polished visuals that highlight the beauty and emotion in every detail.

writing/seo

For years, I’ve been crafting blogs for websites and clients, combining strategic SEO techniques with engaging storytelling to improve search rankings and showcase their work or products. From highlighting unique offerings to building brand authority, I love creating content that connects with audiences and drives results.

graphic design

I specialize in graphic design, with a strong focus on creating eye-catching social media graphics that elevate online presence. Beyond that, I’ve also had the opportunity to work on full branding and rebranding projects for clients, helping bring their visions to life with cohesive, memorable designs.

personal Content I’ve Created for Fun

Tap to watch

Let me know if you have any questions!

email
karlachernandez@outlook.com

phone
(850) 459-6096

linkedin
view profile

references:

ZACKARY LEWIS • CEO

Karla is an amazingly talented Social Media Manager whose creative talents have been transformative for Say Allo. In a short period of time, she’s been able to accomplish more on her own than any outsourced firm that we've worked with over the last three years.

Producing daily content for 5 different social channels, Karla has been instrumental in obtaining verification for three of our social accounts (the holy grail for social media), and increasing our social following by over 10k followers within her first 90 days! Karla is so much more than a Social Media Manager – she’s a true Guru who understands social trends and data analytics that have produced real results for our business.

TESSA ALBANO • I MANAGED

Karla is one of the most hard working coworkers I’ve ever worked with. I was Karla’s part-time assistant at Zimmerman, and she taught me so much about social media management and organization. She also helped me rebrand my website and resume. If it wasn’t for Karla I wouldn’t be working at an agency full time. Hire Karla for any social media position and she will make a great asset to your business.

PILI LANGMAN • MENTOR

I met Karla around the Fall of 2016 and can safely assert she is one of the most creative and driven individuals I know. She is a self-motivated young woman who has her priorities straight, and who knows and understands the fast-paced, digitally connected world we live in. I have seen her work on multiple projects (from personal to academically related) and I can attest to her incredible work ethic and willingness to learn. I wish her the best of luck in her future endeavors, and I am certain that wherever those might take her, that she will impact the world and those who surround her in a positive way.